And now for something completely different – the “What I See” Project.

Back in July, I received an email from a lovely woman named Jaclyn, asking me to take part in a campaign called the “What I See” Project. According to the press release, WISP, as we shall call it from now on, is ‘a global online platform that recognizes and amplifies women’s voices. Through each person’s unique and honest answer to the universal question “what do you see when you look in the mirror?”, women from all over the world can be empowered by relating to each other’s words.’ For the launch of the campaign, Jaclyn aimed to get 100 bloggers, including me, and 18 uber-successful ambassadors to talk about how they see themselves, in the hope of inspiring many more women to do the same. My first thought was ‘Empowered? Seriously? Are we successful businesswomen here, or are we the Spice Girls?’. My second was ‘Well this sounds like a very nice idea, and I’ll definitely do it because she’s promised that it will bring some more traffic to my blog, but I don’t see how a big group hug is going to help women overcome life’s prejudices’.

Now, I understand that making the above paragraph public is tantamount to admitting that what I see when I look in the mirror is a cynical, sarcastic cow – which probably isn’t too far from the truth – but bear with me, reader.

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It’s all talk part 2: If the news makes you sad, don’t watch it

The papers love a scare story, this much we know. Every week a different food is denounced as cancer-causing, and we are instructed to avoid it like the plague for the sake of preserving the health of ourselves and our children.  The data behind this kind of story is often quite wishy washy. In fact, some papers go so far as to report that the very same things that cause cancer can also protect us against it (here’s a comprehensive list of the every day objects, chemicals and foods that one particular newspaper claims will cause or prevent cancer, or both. And here it is in musical form).

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It’s all talk

In my previous blog posts I have mentioned the importance of a good relationship between science and the media a couple of times. The MMR jab scare perfectly exemplifies the danger of a breakdown in this line of communication. With measles cases still rising, the papers are full of articles about where it all went wrong; who was to blame, and how such a fiasco could be prevented from happening again.  In thinking about this, it’s very easy to point the blame squarely at the media. The journalists reporting the scare failed to understand the science, or lack thereof, behind the claims. But scientists must also take a more active role in maintaining a good relationship with the media.

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