In my previous blog posts I have mentioned the importance of a good relationship between science and the media a couple of times. The MMR jab scare perfectly exemplifies the danger of a breakdown in this line of communication. With measles cases still rising, the papers are full of articles about where it all went wrong; who was to blame, and how such a fiasco could be prevented from happening again. In thinking about this, it’s very easy to point the blame squarely at the media. The journalists reporting the scare failed to understand the science, or lack thereof, behind the claims. But scientists must also take a more active role in maintaining a good relationship with the media.